L'Oréal Metal Detox
Breakthrough discovery: Metal in hair can lead to unreliable colour results & breakage
Metal Detox is the new disruptive haircare innovation capable of neutralising excess copper metals inside the hair to reveal true colour clarity. The professional routine is just 3 easy steps, with no additional service time required.
Metal in Hair: The Causes & Consequences
Metals can get into our water from pipeline erosion and can then end up in our hair (most pipes are made of copper). The level of metal in hair varies, depending on the water quality where you live and on hair porosity.
Wash after wash, these metal particles can accumulate inside the hair fibre. Excessive metal accumulation does not pose as a health risk, however during colour, balayage or lightening services, when the metal comes into contact with the oxidant, breakage and unreliable colour results can occur.
Glicoamine: The molecule at the core of Metal Detox
Glicoamine is the hero ingredient in the formula, a molecule small enough to penetrate inside the hair fibre to neutralise (de-activate) metal.
Once inside, it neutralises metal wherever it is located: a real breakthrough for colour, balayage and lightening services.
A 3-Step Professional Routine to Neutralise & Cleanse away Metal
Neutralise metal before the colour service. Spray on dry hair from tip to root. Apply 8 to 10 pumps on short hair and 15 to 20 pumps on medium to long hair, focusing on the lengths. This pre-treatment be used with other colour and lightening brands.
Gently remove metal after the colour service. Apply shampoo evenly on wet hair. Lather until a rich foam is obtained then rinse. Shampoo either once or twice.
Step 3 Mask 500ml and 250ml
Protect the hair fibre from future metal deposits. Apply the mask evenly on shampooed and towel-dried hair. Leave on for 15 minutes then rinse thoroughly.
Enhance your clients’ service and provide exceptional colour results. L'Oréal Metal Detox is now available to shop here or in-store at Capital Hair & Beauty.