Mother's Day in your salonWith Mother’s Day right round the corner, now is the perfect time to put together your Mother’s Day packages, display gift-worthy retail products and promote what’s going on in your salon.
Stock items that will appeal to your clients as great gifts for Mother's Day. Always remember, eye level is buy level. Display all retail products in clear view, neatly with labels facing outwards. Use salon signage to promote them, saying something like ‘ideal gifts for Mother’s Day’ or ‘Gifts your mum will love.’
Create gift bags by grouping together several products in attractive packaging. For example, hand cream cuticle oil and a nail polish. Read more on how to sell more retail products.
Don’t forget to promote your gift cards in your salon, marketing materials and social media. They are a simple but effective way for clients to treat their mums while giving them a choice of treatments. They are also upfront payment for you so make sure you stock plenty and keep a stack in clear view where you take payment, as well as promoting them on your website and social media.
Don’t just run Mother’s Day promotions on the 26th March, celebrate the occasion all month to make the most of this lucrative event. Email your client database to let them know what’s going on and that your salon’s a one-stop-shop to get everything they need to spoil their mum.
On all marketing materials and social media, use language to tempt buyers with a focus on pampering, spoiling, indulgence, relaxation and luxury.
Promote your Mother’s Day treatments and retail products on social media, but to avoid constant selling irritating your followers, also post content that would interest them, such as pictures of retro hair styles or getting them involved by sharing memories of their mums or with a competition to win a free/discounted Mother’s Day treatment. Keep it lighthearted and engaging. Don’t forget to also advertise what’s going on in your salon on your windows, as well as your website, email marketing and flyers.
If your client base is predominantly women, consider partnering up with a local business with male clients, but not one of your competitors. For example, a nail salon could partner up with a barbers. This way, you can promote each other’s offers in salon and on social media.
Great Gift Guide
Here's our top retail product picks:
Gellux PROpolish 15ml: Lasting for up to seven days, PROpolish gives clients the flexibility to change their colour whenever they please. This new range is an easy two-step system of colour and then gloss – no need for base coat as the formula is made to prevent staining.
Patisserie De Bain Hand Cream Gift Set: Yummy trio of 50ml Strawberry Cupcake, Cherry Pie and Cranberries & Cream hand creams is a sweet treat for the senses and the skin.
Patisserie De Bain Cranberries & Cream Tartelette Gift Set: Add one to a warm bath and relax. Fizzing with fragrance and cocoa and shea butter soothe and moisturise the skin.
Beauty Pro Collagen Mask 23g: Anti-aging formula combats fine lines, wrinkles, sun damage and dull skin,leaving skin soft, supple and with a youthful glow. Simple cleanse, apply the mask to the face then lie back and relax for 15 minutes. Available in Rejuvenating, Nourishing Brightening and Detoxifying.
Argan Plus+ Duo Gift Pack: Treat your mum to the hair of her dreams! Contains Unique ‘10’ Treatment 118ml and Luxury Oil 60ml. Argan Oil, Hemp Oil and 12 different botanical extracts go into this lightweight leave-in Unique ‘10’ spray that gives incredible hair every time by detangling, moisturising, strengthening, protecting, preventing split ends and controlling frizz. Luxury Oil Treatment softens and hydrates hair, controlling frizz, and reduces drying time by up to 50%.
Kaeso Mandarin & Mint Foot & Leg Lotion 250ml: A deep moisturising and soothing lotion for sore, tired feet and legs. Menthol and peppermint cool and refresh, grape seed helps to condition the skin and mandarin revitalises. Skin is left ultra-soft, soothed and moisturised.