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Our VAT FREE Event is live! Discount applies automatically. Min spend €50 (ex VAT)

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Order within for delivery on Tues*

VAT Free sales explained header

During our VAT Free sales you'll still be charged VAT (it's the law!), however the total amount you pay for your order will be as if you haven't paid the VAT. For example, if a product cost €100.00 (excluding VAT), the total when we charge VAT at the basket would be €123.00.


However, during our VAT Free promotions we would discount the price of this product to €81.30, making the total of the basket €100.00 when the VAT is added.


The VAT Free (equivalent) discount is 18.70%, and is applied to the pre-VAT price of the goods.


Please see example basket screenshots below showing the difference between an order without the VAT Free discount and the same order with the discount applied. The total amount to pay is now the same as the subtotal prior to the discount being applied.

Before and after code is applied

VAT Free Basket (IE) - Before Discount
Before VATFREE Discount
VAT Free Basket (IE) - After Discount
After VATFREE Discount

Salon Furniture & Equipment, Training Courses, Olaplex, ghd, College Kits and Shipping are excluded from the offer

Minimum spend of €50 +VAT applies.This offer cannot be used in conjunction with 4+1 promotions, Salon Furniture & Equipment, Training Courses, Olaplex, ghd or College Kits. 

If you’re VAT registered you can still reclaim your VAT!

Please note no refunds are allowed in stores on the day.

For full terms and conditions please click here.