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VAT Free sales explained header

During our VAT free sales you'll still be charged VAT (it's the law!), however the total amount you pay for your order will be as if you haven't paid the VAT. For example, if a product cost €100.00 (excluding VAT), the total when we charge VAT at the basket would be €123.00. However, during our VAT free promotions we would discount the price of this product to €81.30, making the total of the basket €100.00 when the VAT is added.

The VAT Free (equivalent) discount is 18.70% as it is applied to the pre-VAT price of the goods.

Please see example basket screenshots below showing the difference between an order without the VAT Free discount and the same order with the discount applied. The total amount to pay is now the same as the subtotal prior to the discount being applied. (No promo code is required)

VAT Free Basket (IE) - Before Discount
Before VATFREE Discount
VAT Free Basket (IE) - After Discount
After VATFREE Discount

Subject to a €20 ex VAT minimum spend. No promo code is required. VAT Free discount does not apply to the delivery charge and will not be applied to products already subject to a price reduction or discount. This VAT free offer means the total payable is the pre-VAT total of the merchandise. This offer cannot be used in conjunction with Privilege Points, or 4 1 promotions. Please allow 3-5 working days for delivery. Click & Collect is not available during the VAT Free sales period.

Salon Furniture & Equipment, Training Courses, Olaplex, ghd, College Kits and Shipping are excluded from the offer

Open to personal callers only. If you’re VAT registered you can still reclaim your VAT!

Full terms and conditions here.

3-5 Working Days for Delivery

VAT FREE Shop September 2021


This VAT FREE Shop offer is valid until midnight 30th September 2021 in-store & online with discount code (please refer to the email, text or flyer received). A minimum spend of €20 is required to qualify for a VAT FREE shop. Not applicable for GHD, salon furniture/equipment, training, 4+1 store promotion, or in conjunction with any other offer.

When purchasing in-store for the first time please bring a valid certification/identification as proof you’re qualified in the hair or beauty industry, and competent in using the products sold.  For further details on what is accepted please view our terms & conditions.

You must show the email, text or flyer to a member of staff to qualify for your discount in-store, otherwise it will not be honoured.


Only the recipient of the email, text or flyer can receive the VAT FREE Shop and is not to be redeemed by any other person or business. Capital Staff are excluded from this offer.