Keratin treatments and products are fast becoming the modern woman’s answer to long-lasting, smooth and easy to blow dry hair. We talked to three of our brands to find out why keratin has made such an impact on the market – and why you should get in on the action!
L’Oréal Professionnel
What made your group add a keratin product to it's portfolio?
We’re always looking for new ways to innovate and provide salons & consumers with the best performing haircare formulas. We developed our Pro-Keratin complex, composed of a cocktail of amino acids and wheat protein, to mimic the performance of hair’s natural keratin – an important structural protein. Hair feels strengthened and reinforced as a result, and more resistant to breakage.
How has the keratin market changed since you entered it?
Keratin has become a real industry buzzword for both salons and consumers: the word ‘Keratin’ had over 1.2 million online searches in the last month alone*. We wanted to respond to this demand with Pro-Keratin Refill.
Why does your brand stand out against the rest in an ever-growing market?
The enduring série expert commitment to technological innovation, professionally recommended products and accessible pricing.
Which clients should salons / stylists encourage to try a keratin treatment or product range?
Pro-Keratin Refill is suitable for all hair types as a restorative treatment, alongside a client’s regular haircare regime. It’s perfect for when they require a little extra replenishing care or protection from the elements. It’s also suitable for everyday use on damaged hair.
What would you say to salons / stylists who are considering adding a keratin treatment or product range to their services, but haven’t yet?
The online statistics speak for themselves. The keratin trend shows no signs of slowing and consumers are very in tune with the concept of keratin-related care. Maximise the potential of this trend to drive your business!
The Technical Team, L’Oréal Professionnel
La-Brasiliana
What made your group add a keratin product to it's portfolio?
We’re market leaders. Salons look to ICON (home of La-Brasiliana, as well as Kevin Murphy and American Crew) to provide the next thing now!
How has the keratin market changed since you entered it?
Consumer awareness has grown. Also, clients are becoming dependent on the service – for some, it changes their lives.
Why does your brand stand out against the rest in an ever-growing market?
We’re reliable and definitely focused on education – we hold education demonstrations at Capital branches on a regular basis.
Which clients should salons / stylists encourage to try a keratin treatment or product range?
All salons should try it, especially when it comes to clients with thick hair, clients whose hair goes frizzy when it’s damp outside, gym clients – people going on holiday.
What would you say to salons / stylists who are considering adding a keratin treatment or product range to their services, but haven’t yet?
That extra service comes with a high ticket price, increasing your average bill. If you don’t offer this service your clients will go to a salon that does.
What’s next for keratin treatments/products?
We are working on this…
Paul Taylor at ICON
Revlon Equave
What made your group add a keratin product to it's portfolio?
Damaged hair is a growing problem in salons; more and more clients are coming in with hair that is dry, brittle and full of split ends.
But how do women avoid damaged hair without having to give up their cherished styling tools?
With Revlon Professional’s keratin-enriched Equave range there is finally an answer! When you use Equave keratin products you are effectively replacing the missing and damaged keratin from the outside and the inside of your client’s hair. Hair regains strength and natural resistance and is left feeling strong and healthy inside and out.
What makes your brand stand out against the rest in an ever-growing market?
The Equave conditioners are our hero products and they have the most intensive levels of keratin and repair action.
Which clients should salons / stylists encourage to try a keratin treatment or product range?
All hair types will benefit from a keratin-enriched formula. Clients looking for volume should use our keratin enriched volumising conditioner, while clients looking for increased hydration should try keratin enriched hydro nutritive conditioner. Clients with blonde hair should use our award-winning keratin enriched blonde conditioner.
What would you say to salons / stylists who are considering adding a keratin treatment or product range to their services, but haven’t yet?
It’s important that you do your best to keep your client's hair in tip top condition. Clients complaining of damaged or weak hair should be advised to use our new keratin enriched range for strong, healthy hair, inside and out.
Holly Hawkey, Colomer Group
First published in the Capital Hair & Beauty magazine.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
Explore the Ultimate Fall colours that will satisfy every single creative craving. Read on to find out more..
Newsletter sign up
* Required fields are marked with an asterisk.
Marketing Communications
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.ie website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
You must be logged in to add products to your favourites
