Menu
Mother's Day in your salon
With Mother’s Day right round the corner, now is the perfect time to put together your Mother’s Day packages, display gift-worthy retail products and promote what’s going on in your salon.Salon Retail
Stock items that will appeal to your clients as great gifts for Mother's Day. Always remember, eye level is buy level. Display all retail products in clear view, neatly with labels facing outwards. Use salon signage to promote them, saying something like ‘ideal gifts for Mother’s Day’ or ‘Gifts your mum will love.’
Create gift bags by grouping together several products in attractive packaging. For example, hand cream cuticle oil and a nail polish. Read more on how to sell more retail products.
Don’t forget to promote your gift cards in your salon, marketing materials and social media. They are a simple but effective way for clients to treat their mums while giving them a choice of treatments. They are also upfront payment for you so make sure you stock plenty and keep a stack in clear view where you take payment, as well as promoting them on your website and social media.
Marketing
Don’t just run Mother’s Day promotions on the 26th March, celebrate the occasion all month to make the most of this lucrative event. Email your client database to let them know what’s going on and that your salon’s a one-stop-shop to get everything they need to spoil their mum.
On all marketing materials and social media, use language to tempt buyers with a focus on pampering, spoiling, indulgence, relaxation and luxury.
Promote your Mother’s Day treatments and retail products on social media, but to avoid constant selling irritating your followers, also post content that would interest them, such as pictures of retro hair styles or getting them involved by sharing memories of their mums or with a competition to win a free/discounted Mother’s Day treatment. Keep it lighthearted and engaging. Don’t forget to also advertise what’s going on in your salon on your windows, as well as your website, email marketing and flyers.
If your client base is predominantly women, consider partnering up with a local business with male clients, but not one of your competitors. For example, a nail salon could partner up with a barbers. This way, you can promote each other’s offers in salon and on social media.
Great Gift Guide
Here's our top retail product picks:
Gellux PROpolish 15ml: Lasting for up to seven days, PROpolish gives clients the flexibility to change their colour whenever they please. This new range is an easy two-step system of colour and then gloss – no need for base coat as the formula is made to prevent staining.
Patisserie De Bain Hand Cream Gift Set: Yummy trio of 50ml Strawberry Cupcake, Cherry Pie and Cranberries & Cream hand creams is a sweet treat for the senses and the skin.
Patisserie De Bain Cranberries & Cream Tartelette Gift Set: Add one to a warm bath and relax. Fizzing with fragrance and cocoa and shea butter soothe and moisturise the skin.
Beauty Pro Collagen Mask 23g: Anti-aging formula combats fine lines, wrinkles, sun damage and dull skin,leaving skin soft, supple and with a youthful glow. Simple cleanse, apply the mask to the face then lie back and relax for 15 minutes. Available in Rejuvenating, Nourishing Brightening and Detoxifying.
Argan Plus+ Duo Gift Pack: Treat your mum to the hair of her dreams! Contains Unique ‘10’ Treatment 118ml and Luxury Oil 60ml. Argan Oil, Hemp Oil and 12 different botanical extracts go into this lightweight leave-in Unique ‘10’ spray that gives incredible hair every time by detangling, moisturising, strengthening, protecting, preventing split ends and controlling frizz. Luxury Oil Treatment softens and hydrates hair, controlling frizz, and reduces drying time by up to 50%.
Kaeso Mandarin & Mint Foot & Leg Lotion 250ml: A deep moisturising and soothing lotion for sore, tired feet and legs. Menthol and peppermint cool and refresh, grape seed helps to condition the skin and mandarin revitalises. Skin is left ultra-soft, soothed and moisturised.
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Featured products
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
4 FOR THE PRICE OF 3
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
SAVE 25%
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
Back to Posts
Tags
- 10years
- 2021
- 2022
- 2023 nails
- accessories
- acids
- acne
- advice
- all soft
- anniversary
- anxiety
- appointments
- apps
- art
- autumn
- autumn hair
- autumn nail trends
- balayage
- banking
- barber
- barbering
- barbers
- beauticians
- beauty
- beauty guidance
- beauty industry
- beauty professional
- beautypro
- bleach
- blonde
- botox
- braids
- brassy
- bridal
- bright hair
- brow lamination
- brows
- business
- cancellation
- capital & i
- cash flow
- celebrate
- chairs
- checklist
- christmas
- christmas nails
- clean
- client loyalty
- clients
- collection
- colour
- colourists
- corona virus
- covid
- covid 19
- covid19
- covid-19
- creative colour
- cruelty free
- curls
- customer
- design
- education
- event
- facial
- fall
- festive
- finance
- finances
- freelance
- freelance beauty
- freelance hair
- freelancer
- freelancers
- frog skin design
- funny
- furniture
- gel
- gellux
- glam
- glossy waves
- glow
- gold
- guide
- guidelines
- guidlines
- hair
- hair art
- hair care
- hair colour
- hair dye
- hair industry
- hair inspiration
- hair products
- hair salon
- hair style
- hair styles
- hair styling
- hair trends
- haircare
- haircolour
- hairdresser
- hairdressers
- hairdressers advice
- hairdressers guide
- hairdressing
- hairstyle
- hairstyles
- halloween
- health
- healthy
- help
- how i got here
- how to
- hygiene
- ideas
- indola
- ingredients
- inoa
- inspiration
- interiors
- january
- keratin
- keune
- l’oréal
- l’oréal professionnel
- lamination
- lashes
- lockdown
- loreal
- l'oreal
- l'oreal pro
- l'oreal professional
- macadamia
- make up
- manicure
- marketing
- mask
- maskne
- mens
- mens hair
- men's hairstyles
- mental health
- mobile
- nail
- nail art
- nail creations
- nail design
- nail industry
- nail inspiration
- nail trends
- nailart
- nails
- natural
- navy
- neutralise
- new
- new look
- new normal
- new years
- nxt
- olaplex
- opi
- organised
- oval
- party
- party hair
- party trends
- pastel colours
- pigment
- planning
- plant based
- ponytail
- preparation
- pricing
- pro longer
- products
- professional
- professional hair
- professional hair care
- professional tan
- protect
- pulp riot
- re opening
- redken
- re-open
- reopening
- reopening hair salon
- retail
- reverse balayage
- safety
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- samantha cussik
- savings
- schwarzkopf
- self care
- selfcare
- self-employed
- semi permanent
- sensitive skin
- skills
- skincare
- skincare steps
- skincare tips
- small business
- smoky hair
- social
- social media
- spa
- spraytan
- spring
- square
- star
- stars
- starting your own business
- step by step
- step by step guide
- step-by-step
- stylist
- success
- summer
- summer hair trends
- sun damage
- tanning
- technique
- textured nails
- tigi
- time to improve
- tips
- tips & advice
- tips for reopening business
- toner
- toning
- top knot
- top tips
- training
- treatment
- trend
- trends
- tutorial
- unwind
- updo
- upgrade
- upskills
- valentines
- vegan
- veganuary
- wahl
- wax
- waxing
- week
- wella
- wella professionals
- winter
- xbox
Latest Posts
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- Something Old - Something New
- Skin Cycling 101
- The Winter Nail Trends 2023
- Let's Party
- Winter Glow-Up
- Fall Colour Faves
- Indola Blonde Expert Care Range
- Meet OPI Nature Strong
Related Posts
Chantelle: Capital & Me, my self-employed journey & the importance of networking
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
Something Old - Something New
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
Skin Cycling 101
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
The Winter Nail Trends 2023
Hello 2023! The nails trends you need to follow this year are here...and we LOVE them! To find out what styles you should be rocking read more...
Let's Party
Nothing says celebration quite like a new look! Check out these luxe party tips from some of the best in the hair business.
Winter Glow-Up
Check out our top tips for maintaining your glow! Find out how to maintain your healthy skin in the battle against the winter weather.
Fall Colour Faves
Explore the Ultimate Fall colours that will satisfy every single creative craving. Read on to find out more..