For some time now, Korea has been a major beauty influencer, and Japan has been the leader when it comes to the glossy hair market, but Brazil is catching up with both of them, as more and more of your clients will soon be influenced by Brazilian beauty.
Until now, Brazil has been the second biggest leader when it comes to sales of smoothing hair treatments, but that is set to change this year. In fact, by 2020, the Brazilian professional haircare market is set to grow to $589.4million (around £400million). With areas such as Africa becoming more interested in Keratin treatments, as well as the UK Afro hair market, manufacturers are coming up with many more innovative options for your potential straightening clients. Women of Asian and Mediterranean descent, who often face issues when it comes to smoothing treatments that actually work on their thicker, often more dense hair, are discovering that there are some new options out there, and it’s Brazil that is leading the way when it comes to smoother results.
The quest for smoother hair also means huge growth for brands offering serums, masks, leave-in conditioners, as many of these treatments require more at-home and in-salon maintenance. When it comes to the leading manufacturers, L’Oréal Professional is the largest, with Schwarzkopf and Wella Professional closely following, but there is also a wider appeal for brands that use natural ingredients, such as Macadamia. Perhaps the most specialised range you can use to offer clients the perfect Brazilian Blow Dry is La-Brasiliana, a professional conditioning keratin treatment for that just blow-dried look.
When it comes to the rest of the body, the focus that Brazilian women place on head-to-toe anti-ageing is also going to affect your client base. More and more, women will expect longer-lasting and life-enhancing results from the money they invest in skin-smoothing treatments. One of the reasons why things are changing in both the hair and beauty markets, is because there is a new breed of client. So-called ‘pro-sumers’ – professional consumers – are shoppers who do their research before they even book their hair treatment or enter a beauty salon. These women read blogs, watch video reviews and Google specific product reviews before they commit to purchasing anything. So, even if you believe that the Brazilian influence is just a passing fad, you definitely need to pay attention to the client experience, as your next customer might be reviewing your salon as you read this…
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
Explore the Ultimate Fall colours that will satisfy every single creative craving. Read on to find out more..
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