With Supercharged Metal Purifier. This permanent colour is clinically proven to reduce signs of damage*: +55% shine, +45% smoothness and +42% nourished hair. Dermatologically tested on sensitive skin. Free from ammonia, mineral oils and perfume. Vegan.
*vs untreated hair, based on an expert panel clinical study.
Key Features
- Up to 100% grey coverage.
- Formulated with Supercharged Metal Purifier for significantly reduced hair damage and reliable colour results.
- Carefully selected range of 30 shades with a neutral colour direction for natural, true-to-tone results.
- Gentle vegan colour service.
- 0% ammonia
- No fragrances
- No mineral oil
- No PPD/PTD¹
- No silicones
¹ Do not use if a PPD/PTD allergy is known, as a severe reaction may still occur.
Mixing recommendation
Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio. Example: 60g Pure Perfection + 60g Welloxon Perfect.
6% Welloxon Perfect: for grey coverage and up to 1 level of lift.
9% Welloxon Perfect: for up to 2 levels of lift.
12% Welloxon Perfect: for up to 3 levels of lift.
To refresh mid-lengths and ends, you can use a suitable Wella Professionals demi-permanent colour.
Alternatively, mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 minutes.
How to apply
Wear suitable gloves and apply to dry hair.
Grey coverage: Apply first to the areas with the highest percentage of grey/white hair when grey coverage is required.
Tips: For maximum coverage on stubborn grey hair, apply enough product to fully saturate the hair and take very fine sections. If the regrowth is more than 2.5cm, perform a mid-band application for best results. Apply the mid-band 1cm away from the roots first; once complete, apply directly to the roots and develop for 30 to 40 minutes.
Full-head colour
Apply the colouring mixture immediately from roots to ends.
When lightening:
Step 1: Apply the colouring mixture to lengths and ends only, leaving approximately 2cm free from the scalp. Develop for 20 minutes.
Step 2: Apply the mixture to the roots and develop for 30 to 40 minutes.
Development time
Develop the colour without heat for 30 to 40 minutes, or with heat for 15 to 20 minutes.
After treatment
After the development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo. To neutralise oxidation residues and stabilise colour, use Wella Professionals Post Colour Treatment.
Warning
Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: — you have a rash on your face or sensitive, irritated and damaged scalp, — you have ever experienced any reaction after colouring your hair, — you have experienced a reaction to a temporary “black henna” tattoo in the past. For professional use only. Rinse hair well after application. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Perform allergy alert test 48 hours before use. Keep out of reach of children.
