Pulp Riot want YOU to be the artist with their superior semi-permanent range. Born in LA, California and the youngest and fastest growing professional colour brand in the world, this range of bold colours will be your go-to for creating colourful looks. The range has been created to apply easily, last longer and fade better so each shade will fade true to tone; there will be no worry of blues turning muddy green, or pinks fading to salmon! Now available in the UK & Ireland. FACTION8 is the only permanent colour offering consistency created specifically for today's techniques with easy application, laser-focused placement, and the ultimate, seamless blend.
We caught up with David and Alexis Thurston, from LA Salon Butterfly Loft and the founders of Pulp Riot to get an insight into how the brand started and their future plans!