Menu
How to gain more clients
Want to attract and keep new clients? Constantly striving to increase or retain client numbers is essential to running a profitable hair or beauty business. Follow our top 10 tips to build your client base and grow your business without breaking the bank.1. Contact List
Build a database of contacts with their name, contact information, treatment history and allergies. Send marketing emails or an e-newsletter once a month showing your current promotions, new treatments or news.
2. Website
Ensure all information is easy to find and up to date. Include full address details and a Google map so clients can find you easily. Also include pages for the treatments you offer, your prices and your offers; clients shouldn’t have to search for answers. Pictures of your work should be prominent but do not over clutter pages. Let people know where they can find you on social media. Your website must also be mobile friendly so people can view it on their smartphones or tablets.
3. Social Media
Post before and after pictures of your work on Facebook, Twitter, Instagram and Pinterest. Run competitions and promote your current offers. Keep information on your social media accounts updated and use hashtags to promote your location and services. Also list your details on free online business directories. Read our blog on how to make the most of social media.
4. Loyalty Schemes
Offer clients a stamp card, working towards a discount/free treatment after a certain number of visits. Do not underestimate the importance of word of mouth. Reward this with a recommend a friend scheme, offering a discount.
5. Business Cards
Feature contact information, location, services/treatments you offer, social media sites you are on and your unique selling point. For example, a particular product range, 20 years of experience, bridal packages etc. Leave business cards in local supermarkets, gyms, leisure centres, dry cleaners, newsagents and bridal and other shops. Give to every client who has a treatment or makes an enquiry.
6. Flyers
Feature similar information to business cards but also include photos of your work. Carry out flyer drops around your local area. Hand out flyers in town, along with a discount if you wish. Advertise your latest offers or treatments on your salon windows and consider sign writing your car.
7. Customer Service
Clients want an excellent treatment first and foremost, but good customer service can set you apart from other hair and beauty professionals. Always be welcoming, friendly, reliable and professional. Do not leave the client waiting. Greet them immediately and offer them a drink. Get to know your clients; do they enjoy a chat while you work or would they rather relax during some quiet time?
8. Stay On Trend
Stand out by making sure you can offer clients the latest techniques, looks, products and colours. Attend trade shows and training courses, subscribe to industry newsletters and join online forums to keep up to date.
Click here to see the training courses we offer.
9. Retail
Selling gift vouchers to existing clients can help gain you a new client and, as they are paid for upfront, provide guaranteed income. Make your business a one-stop shop by retailing products your clients will enjoy. For example,when they come in for a gel polish, they can buy a matching lacquer to do their toenails at home. Stock gifts suitable for each season, such as Valentine’s Day or Mother’s Day.
10. You and Your Staff
Become walking advertisements by keeping your own hair, nails, skin or make-up looking beautiful. Update friends and family on the services you offer and your reward schemes or discounts. Encourage them to share/re-Tweet content you post on social media. Also, remember how vital good staff are to your business. Do your best to make each team member feel valued and appreciated.
Click here for our blog on what makes a good hair or beauty professional.
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Featured products
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Back to Posts
Tags
- 10years
- 2021
- 2022
- 2023 nails
- accessories
- acids
- acne
- advice
- all soft
- anniversary
- anxiety
- appointments
- apps
- art
- autumn
- autumn hair
- autumn nail trends
- balayage
- banking
- barber
- barbering
- barbers
- beauticians
- beauty
- beauty guidance
- beauty industry
- beauty professional
- beautypro
- bleach
- blonde
- botox
- braids
- brassy
- bridal
- bright hair
- brow lamination
- brows
- business
- cancellation
- capital & i
- cash flow
- celebrate
- chairs
- checklist
- christmas
- christmas nails
- clean
- client loyalty
- clients
- collection
- colour
- colourists
- corona virus
- covid
- covid 19
- covid19
- covid-19
- creative colour
- cruelty free
- curls
- customer
- design
- education
- event
- facial
- fall
- festive
- finance
- finances
- freelance
- freelance beauty
- freelance hair
- freelancer
- freelancers
- frog skin design
- funny
- furniture
- gel
- gellux
- glam
- glossy waves
- glow
- gold
- guide
- guidelines
- guidlines
- hair
- hair art
- hair care
- hair colour
- hair dye
- hair industry
- hair inspiration
- hair products
- hair salon
- hair style
- hair styles
- hair styling
- hair trends
- haircare
- haircolour
- hairdresser
- hairdressers
- hairdressers advice
- hairdressers guide
- hairdressing
- hairstyle
- hairstyles
- halloween
- health
- healthy
- help
- how i got here
- how to
- hygiene
- ideas
- indola
- ingredients
- inoa
- inspiration
- interiors
- january
- keratin
- keune
- l’oréal
- l’oréal professionnel
- lamination
- lashes
- lockdown
- loreal
- l'oreal
- l'oreal pro
- l'oreal professional
- macadamia
- make up
- manicure
- marketing
- mask
- maskne
- mens
- mens hair
- men's hairstyles
- mental health
- mobile
- nail
- nail art
- nail creations
- nail design
- nail industry
- nail inspiration
- nail trends
- nailart
- nails
- natural
- navy
- neutralise
- new
- new look
- new normal
- new years
- nxt
- olaplex
- opi
- organised
- oval
- party
- party hair
- party trends
- pastel colours
- pigment
- planning
- plant based
- ponytail
- preparation
- pricing
- pro longer
- products
- professional
- professional hair
- professional hair care
- professional tan
- protect
- pulp riot
- re opening
- redken
- re-open
- reopening
- reopening hair salon
- retail
- reverse balayage
- safety
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- samantha cussik
- savings
- schwarzkopf
- self care
- selfcare
- self-employed
- semi permanent
- sensitive skin
- skills
- skincare
- skincare steps
- skincare tips
- small business
- smoky hair
- social
- social media
- spa
- spraytan
- spring
- square
- star
- stars
- starting your own business
- step by step
- step by step guide
- step-by-step
- stylist
- success
- summer
- summer hair trends
- sun damage
- tanning
- technique
- textured nails
- tigi
- time to improve
- tips
- tips & advice
- tips for reopening business
- toner
- toning
- top knot
- top tips
- training
- treatment
- trend
- trends
- tutorial
- unwind
- updo
- upgrade
- upskills
- valentines
- vegan
- veganuary
- wahl
- wax
- waxing
- week
- wella
- wella professionals
- winter
- xbox
- yovanka loria extensions
Latest Posts
- Beautiful Hair Moments From The MET Gala
- A Week In My Shoes - Yovanka Loria
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- Something Old - Something New
- Skin Cycling 101
- The Winter Nail Trends 2023
- Let's Party
- Winter Glow-Up
- Fall Colour Faves
Related Posts
Winter Glow-Up
Check out our top tips for maintaining your glow! Find out how to maintain your healthy skin in the battle against the winter weather.
Fall Colour Faves
Explore the Ultimate Fall colours that will satisfy every single creative craving. Read on to find out more..
Indola Blonde Expert Care Range
INDOLA launches NEW Blonde Expert Care range; the high performing care you need for all blondes
Meet OPI Nature Strong
We know you’ve been on the hunt for a natural polish that actually works - one that is made up of ingredients you can trust and one that doesn’t require you to choose between performance and natural, because, well, you shouldn’t have to. So, we poured every effort into making a long - lasting, highly pigmented vegan lacquer that stays on so you can stay natural.
New Naturalash Individual Texture Lashes
Salon System, brand leaders in professional beauty, have announced the exciting launch of a new addition to its Naturalash range.
Introducing New Advanced Creme Wax
Salon System, brand leaders in professional beauty, launches a new waxing product to its hero Just Wax Expert collection: Advanced Creme Wax, which has been specifically designed for delicate skin.
Wella Shinefinity Color Glaze
The long-lasting colour glaze with zero lift and zero damage SHINEFINITY is the new long lasting colour glaze which offers zero lift and zero damage and promises to deliver true-to-tone colour results with a silky hair finish.
Furniture Focus
Spring is in the air, which means it’s a great time to review your salon furniture and general interior to see what could be improved, or even replaced. Need some ideas? Check out our guide to our latest collection in store, and the interiors trends to look out for.