Menu
How to keep clients coming back
Let’s face it, we all like to feel special; especially when we step into a salon. Making sure your clients ‘feel the love’ can help encourage repeat bookings, which are key to success in the uber competitive hair and beauty industry. Follow our tips to stand out from the crowd and keep your clients coming back for more.Technical skills:
It may sound obvious, but being great at what you do is imperative to client satisfaction and loyalty. Never stop striving to improve your skill set and keep up to date with the latest trends and techniques. Fancy updating your current skills or learning a new treatment? Check out our training courses.
Consistency:
Your clients will expect the same great level of service every time they see you. No matter how busy you are or what your mood is, make sure you focus all attention on your client and always be upbeat and professional. If you run a salon with several members of staff, make sure all are trained to an equally high standard so that no matter who the client sees, they get a consistent, quality service.
Be available:
Try to be as flexible as possible when booking clients in for appointments. Obviously, you cannot accommodate people every minute of the day, but squeezing a client in last minute before their holiday or special occasion can really help them out. Hopefully they will be so impressed that they’ll book with you again or recommend you to a friend.
Listen and build relationships:
Have a flick through your consultation cards and remember what treatments your clients have had and what styles, products and colours they liked. Next time they come in, recommend something tailored to their preferences. A good consultation is key to getting to know your clients and building relationships. For more information on how to carry out great consultations, click here.
Customer service:
There are so many ways for you and your clients to communicate – phone, text, email, post and social media. Make sure you reply to clients ASAP in a friendly and professional manner. Make sure complaints are dealt with quickly and calmly. Read our blog on how to deal with client complaints.
Cleanliness:
Show your clients you prioritise their health and safety by always adhering to strict sanitation and disinfection procedures. Keeping your salon clean, sanitary and tidy is a must at all times.
Make them feel special:
Welcome all clients with a friendly greeting and offer them a drink when they enter your salon. Be attentive throughout their entire visit. Make regular clients feel like part of an elite group by giving them exclusive offers and information and priority booking on new treatments via social media or email. Click here for our guide on making the most of social media.
Retail:
Recommend retail products to suit your client’s look and personal taste. Run a loyalty scheme where the client receives a free product once they have bought a certain amount. When you start retailing a new product, consider giving out free samples. Click here for our top tips to sell more retail products.
Say thank you:
Reward clients with a loyalty scheme or sporadic discounts and offers to let them know their custom is appreciated. Post or email them a birthday and Christmas card. Word of mouth is still a fantastic form of marketing so always reward them for introducing a new client to your salon.
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Featured products
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Back to Posts
Tags
- 10years
- 2021
- 2022
- 2023 nails
- accessories
- acids
- acne
- advice
- all soft
- anniversary
- anxiety
- appointments
- apps
- art
- autumn
- autumn hair
- autumn nail trends
- balayage
- banking
- barber
- barbering
- barbers
- beauticians
- beauty
- beauty guidance
- beauty industry
- beauty professional
- beautypro
- bleach
- blonde
- botox
- braids
- brassy
- bridal
- bright hair
- brow lamination
- brows
- business
- cancellation
- capital & i
- cash flow
- celebrate
- chairs
- checklist
- christmas
- christmas nails
- clean
- client loyalty
- clients
- collection
- colour
- colourists
- corona virus
- covid
- covid 19
- covid19
- covid-19
- creative colour
- cruelty free
- curls
- customer
- design
- education
- event
- facial
- fall
- festive
- finance
- finances
- freelance
- freelance beauty
- freelance hair
- freelancer
- freelancers
- frog skin design
- funny
- furniture
- gel
- gellux
- glam
- glossy waves
- glow
- gold
- guide
- guidelines
- guidlines
- hair
- hair art
- hair care
- hair colour
- hair dye
- hair industry
- hair inspiration
- hair products
- hair salon
- hair style
- hair styles
- hair styling
- hair trends
- haircare
- haircolour
- hairdresser
- hairdressers
- hairdressers advice
- hairdressers guide
- hairdressing
- hairstyle
- hairstyles
- halloween
- health
- healthy
- help
- how i got here
- how to
- hygiene
- ideas
- indola
- ingredients
- inoa
- inspiration
- interiors
- january
- keratin
- keune
- l’oréal
- l’oréal professionnel
- lamination
- lashes
- lockdown
- loreal
- l'oreal
- l'oreal pro
- l'oreal professional
- macadamia
- make up
- manicure
- marketing
- mask
- maskne
- mens
- mens hair
- men's hairstyles
- mental health
- mobile
- nail
- nail art
- nail creations
- nail design
- nail industry
- nail inspiration
- nail trends
- nailart
- nails
- natural
- navy
- neutralise
- new
- new look
- new normal
- new years
- nxt
- olaplex
- opi
- organised
- oval
- party
- party hair
- party trends
- pastel colours
- pigment
- planning
- plant based
- ponytail
- preparation
- pricing
- pro longer
- products
- professional
- professional hair
- professional hair care
- professional tan
- protect
- pulp riot
- re opening
- redken
- re-open
- reopening
- reopening hair salon
- retail
- reverse balayage
- safety
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- samantha cussik
- savings
- schwarzkopf
- self care
- selfcare
- self-employed
- semi permanent
- sensitive skin
- skills
- skincare
- skincare steps
- skincare tips
- small business
- smoky hair
- social
- social media
- spa
- spraytan
- spring
- square
- star
- stars
- starting your own business
- step by step
- step by step guide
- step-by-step
- stylist
- success
- summer
- summer hair trends
- sun damage
- tanning
- technique
- textured nails
- tigi
- time to improve
- tips
- tips & advice
- tips for reopening business
- toner
- toning
- top knot
- top tips
- training
- treatment
- trend
- trends
- tutorial
- unwind
- updo
- upgrade
- upskills
- valentines
- vegan
- veganuary
- wahl
- wax
- waxing
- week
- wella
- wella professionals
- winter
- xbox
Latest Posts
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- Something Old - Something New
- Skin Cycling 101
- The Winter Nail Trends 2023
- Let's Party
- Winter Glow-Up
- Fall Colour Faves
- Indola Blonde Expert Care Range
- Meet OPI Nature Strong
Related Posts
Indola Blonde Expert Care Range
INDOLA launches NEW Blonde Expert Care range; the high performing care you need for all blondes
Meet OPI Nature Strong
We know you’ve been on the hunt for a natural polish that actually works - one that is made up of ingredients you can trust and one that doesn’t require you to choose between performance and natural, because, well, you shouldn’t have to. So, we poured every effort into making a long - lasting, highly pigmented vegan lacquer that stays on so you can stay natural.
New Naturalash Individual Texture Lashes
Salon System, brand leaders in professional beauty, have announced the exciting launch of a new addition to its Naturalash range.
Introducing New Advanced Creme Wax
Salon System, brand leaders in professional beauty, launches a new waxing product to its hero Just Wax Expert collection: Advanced Creme Wax, which has been specifically designed for delicate skin.
Wella Shinefinity Color Glaze
The long-lasting colour glaze with zero lift and zero damage SHINEFINITY is the new long lasting colour glaze which offers zero lift and zero damage and promises to deliver true-to-tone colour results with a silky hair finish.
Furniture Focus
Spring is in the air, which means it’s a great time to review your salon furniture and general interior to see what could be improved, or even replaced. Need some ideas? Check out our guide to our latest collection in store, and the interiors trends to look out for.
No Limit Nails!
When it comes to nail predictions for 2022, it’s hard to, well, nail them down! That’s because in a post-pandemic culture, trends are very much led by social media and celebrity looks, as well as influential nail techs.
Curls, curls, curls!
Curly hair comes in many forms; from the wavy Type 2s that we see in the European community to the glorious coils of Type 4s. While some might say curls are back, we say: curls never went anywhere! Read on for some top curl-loving tips.