Menu
New season, new services – post lockdown
If there’s one industry that knows what resilience is, it’s the hair and beauty industry. It’s also an industry that enjoys incredible client loyalty. Now, with spending on nailcare, bodycare, haircare and aromatherapy on the rise, it’s important to review your service menus, to ensure they’re meeting the demand for Post-Covid pampering.
The eyes have it
It looks like masks are going to be part of our everyday for many months to come, so it goes without saying that women and men are going to want their eyes to look impactful while they’re the only thing on show.
For those who want their lashes to do all the talking above-mask, then lash extensions, lifts and treatments are the way to go. You can expect your clients to be asking for bigger, more voluminous lashes or just wanting a bit of oomph adding to their natural lashes. There’s already been a revival for coloured mascaras so you can fully expect this to cross over into your lash extensions offering.
As well as vanity, there’s also a wellness angle to offering eye treatments; your clients have been spending countless hours in front of computer screens emitting damaging blue light, so think about offering treatments that will hydrate the eye area and reduce the appearance of fine lines.
Above the mask
In the beauty industry we often talk about how brows frame the face, but that’s also where we show all the stresses and strains of the day. So, you can imagine how tired and furrowed some of your clients’ brows and foreheads are right now! Think about treatments that improve the appearance of these lines and also encourage your clients to relax a little. You could mix a light exfoliating facial with some facial massage, or if you’re qualified, you could add in some brow-lifting Botox.
And then of course, there’s the eyebrows themselves; while microblading is definitely still an option, the trend for brow lamination is set to grow and grow. While the Instagram trend for ‘soap brows’ – eyebrows that are full and swept up to show their length, with an almost ‘glued-on’ appearance – is at an all-time high, brow lamination offers a more permanent approach for those who want to make an impact.
Zooming in
After months of sitting in on Zooms many of us are feeling like we could do with a little tweak here and there. Bookings for Botox are set to rise, as people are noticing how undefined their jawlines are looking and how their fine lines seem so much deeper via a laptop screen. Think about offering package deals where clients can come in for a dose of definition, whether that’s a series of facial massages, Botox or collagen-boosting treatments.
Feet first
While our feet are rarely on show in the aforementioned Zooms, that might be part of the reason why they have been thoroughly neglected over the past year. Show your clients that their toenails are just as worthy of beautification as their fingernails and compile a mini menu of foot treats that they can enjoy back to back. The fact that your clients have felt neglected for so long means that they are going to be looking for lengthier doses of pampering. Put simply, it’s going to be a while before they’re looking for a ‘quick’ anything post-Covid!
Something extra
If you’re certain that your current menu is strong and ticks all the boxes then take a minute to analyse each aspect of the client journey for each service. Is there something more you could be doing? Are your consultations in-depth or just a quick 5-minute chat? Is your treatment room creating the right ambience from the second a client walks in?
Clare Varga, head of beauty trend forecasting at WGSN, says we are going to see a time where clients adopt a ‘pick and mix’ approach. This is the reason why you need to remember that many of your clients will have missed this time with you, so make it memorable.
There’s more
Have you checked out our guide to dealing with maskne? It’s definitely going to be an ongoing issue, so perhaps that’s another service you can consider when you reopen? We’ve also got a wide range of blogs to help you reopen with ease. And don’t think we’ve forgotten about nails. Next to lashes, nail art is going to be a huge avenue for clients wanting to express their style; check out our SS21 nail guide here!
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Featured products
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Back to Posts
Tags
- 10years
- 2021
- 2022
- 2023 nails
- accessories
- acids
- acne
- advice
- all soft
- anniversary
- anxiety
- appointments
- apps
- art
- autumn
- autumn hair
- autumn nail trends
- balayage
- banking
- barber
- barbering
- barbers
- beauticians
- beauty
- beauty guidance
- beauty industry
- beauty professional
- beautypro
- bleach
- blonde
- botox
- braids
- brassy
- bridal
- bright hair
- brow lamination
- brows
- business
- cancellation
- capital & i
- cash flow
- celebrate
- chairs
- checklist
- christmas
- christmas nails
- clean
- client loyalty
- clients
- collection
- colour
- colourists
- corona virus
- covid
- covid 19
- covid19
- covid-19
- creative colour
- cruelty free
- curls
- customer
- design
- education
- event
- facial
- fall
- festive
- finance
- finances
- freelance
- freelance beauty
- freelance hair
- freelancer
- freelancers
- frog skin design
- funny
- furniture
- gel
- gellux
- glam
- glossy waves
- glow
- gold
- guide
- guidelines
- guidlines
- hair
- hair art
- hair care
- hair colour
- hair dye
- hair industry
- hair inspiration
- hair products
- hair salon
- hair style
- hair styles
- hair styling
- hair trends
- haircare
- haircolour
- hairdresser
- hairdressers
- hairdressers advice
- hairdressers guide
- hairdressing
- hairstyle
- hairstyles
- halloween
- health
- healthy
- help
- how i got here
- how to
- hygiene
- ideas
- indola
- ingredients
- inoa
- inspiration
- interiors
- january
- keratin
- keune
- l’oréal
- l’oréal professionnel
- lamination
- lashes
- lockdown
- loreal
- l'oreal
- l'oreal pro
- l'oreal professional
- macadamia
- make up
- manicure
- marketing
- mask
- maskne
- mens
- mens hair
- men's hairstyles
- mental health
- mobile
- nail
- nail art
- nail creations
- nail design
- nail industry
- nail inspiration
- nail trends
- nailart
- nails
- natural
- navy
- neutralise
- new
- new look
- new normal
- new years
- nxt
- olaplex
- opi
- organised
- oval
- party
- party hair
- party trends
- pastel colours
- pigment
- planning
- plant based
- ponytail
- preparation
- pricing
- pro longer
- products
- professional
- professional hair
- professional hair care
- professional tan
- protect
- pulp riot
- re opening
- redken
- re-open
- reopening
- reopening hair salon
- retail
- reverse balayage
- safety
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- samantha cussik
- savings
- schwarzkopf
- self care
- selfcare
- self-employed
- semi permanent
- sensitive skin
- skills
- skincare
- skincare steps
- skincare tips
- small business
- smoky hair
- social
- social media
- spa
- spraytan
- spring
- square
- star
- stars
- starting your own business
- step by step
- step by step guide
- step-by-step
- stylist
- success
- summer
- summer hair trends
- sun damage
- tanning
- technique
- textured nails
- tigi
- time to improve
- tips
- tips & advice
- tips for reopening business
- toner
- toning
- top knot
- top tips
- training
- treatment
- trend
- trends
- tutorial
- unwind
- updo
- upgrade
- upskills
- valentines
- vegan
- veganuary
- wahl
- wax
- waxing
- week
- wella
- wella professionals
- winter
- xbox
- yovanka loria extensions
Latest Posts
- A Week In My Shoes - Yovanka Loria
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- Something Old - Something New
- Skin Cycling 101
- The Winter Nail Trends 2023
- Let's Party
- Winter Glow-Up
- Fall Colour Faves
- Indola Blonde Expert Care Range
Related Posts
Fall Colour Faves
Explore the Ultimate Fall colours that will satisfy every single creative craving. Read on to find out more..
Indola Blonde Expert Care Range
INDOLA launches NEW Blonde Expert Care range; the high performing care you need for all blondes
Meet OPI Nature Strong
We know you’ve been on the hunt for a natural polish that actually works - one that is made up of ingredients you can trust and one that doesn’t require you to choose between performance and natural, because, well, you shouldn’t have to. So, we poured every effort into making a long - lasting, highly pigmented vegan lacquer that stays on so you can stay natural.
New Naturalash Individual Texture Lashes
Salon System, brand leaders in professional beauty, have announced the exciting launch of a new addition to its Naturalash range.
Introducing New Advanced Creme Wax
Salon System, brand leaders in professional beauty, launches a new waxing product to its hero Just Wax Expert collection: Advanced Creme Wax, which has been specifically designed for delicate skin.
Wella Shinefinity Color Glaze
The long-lasting colour glaze with zero lift and zero damage SHINEFINITY is the new long lasting colour glaze which offers zero lift and zero damage and promises to deliver true-to-tone colour results with a silky hair finish.
Furniture Focus
Spring is in the air, which means it’s a great time to review your salon furniture and general interior to see what could be improved, or even replaced. Need some ideas? Check out our guide to our latest collection in store, and the interiors trends to look out for.
No Limit Nails!
When it comes to nail predictions for 2022, it’s hard to, well, nail them down! That’s because in a post-pandemic culture, trends are very much led by social media and celebrity looks, as well as influential nail techs.