TikTok continues to lead the charge in highlighting the latest trends, techniques, and tips across beauty and wellness. Here’s our curated round-up of what is taking over TikTok this month and what it means for you and your clients.
If there was ever a skincare trend that had the entire beauty community on edge, it is the Caveman Method. It all started when TikTok creator Tia Zakher posted a video declaring that after eight years of over-exfoliating and picking at her skin, she was done with skincare altogether.
Her approach? No products. No cleansing. Not even water touching her face.
The video sparked massive curiosity, especially as her face began to visibly accumulate layers of dead skin. Viewers tuned in daily for updates. Eventually, dermatologists stepped in to warn against the method, calling it unhygienic and potentially harmful. With dead skin, dirt and oil all building up, the risks of infection were high.
Our verdict: If a client brings up the Caveman Method, it is time to ask why. Often, it signals frustration. Take this as a cue to create a simple, effective skincare plan that supports healing and results over time.
Onion Shampoo Anyone?
Searches for onion shampoo on TikTok have spiked by over one hundred percent, and yes, we were sceptical too. But onion, a humble kitchen staple, is rich in sulphur which has antimicrobial properties that help fight dandruff and keep the scalp healthy. It is also said to encourage hair growth and reduce breakage.
Thankfully, today’s onion shampoos are formulated to deliver the benefits without leaving hair smelling like a stir fry.
Our verdict: With scalp care taking centre stage in the haircare market, explore products that feature powerful plant-based ingredients, especially for clients concerned with hair loss or scalp irritation.
Men Are Shaving Off Their Eyelashes
Yes, this is happening. Professional barbers have been seen on TikTok using clippers dangerously close to clients’ eyes to remove their eyelashes. The goal? A less "feminine" look. The reality? Extremely risky.
Eyelashes are not just a cosmetic feature. They protect the eyes from dust and debris and act as natural sensors. Removing them can compromise eye health and lead to serious consequences.
Our verdict: Just no. Never.
Vacation Skincare
As the holiday season kicks in, skincare content on TikTok is surging. The hashtag #VacationSkincare is now pulling in over one point eight million views every week. Users are seeking products that perform well in different climates, come in travel-ready sizes, and allow them to go makeup-free while still looking fresh.
This trend also shows a rise in interest for pre-holiday treatments. Clients are preparing their skin to withstand heat and humidity while aiming to look their best with minimal effort.
Our verdict: Now is the time to refresh your facial treatment menu and stock up on travel-sized products. Capital’s curated travel kits are the ideal retail offering for holiday-ready clients, and they give clients a chance to try something new without committing to full sizes.
That’s a wrap on June’s TikTok trends
Keep an eye out next month for more updates on what your clients are watching, following and trying out because being ahead of the trends starts here.
Top selling US skincare brand Pharmagel specialise in skin care and treatments for beauty professionals. Not only are the products formulated with pharmaceutical grade ingredients but are also clinically proven to improve skin’s texture and radiance.
Editorial and celebrity hair stylist, Giannandrea (who’s clients include Gwyneth Paltrow and Scarlett Johansson) wowed the crowds at the 20th annual Screen Actors Guild Awards 2014 with Natalie Dormer’s sophisticated punk hairstyle using Macadamia Natural Oil products.
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