While summer still appears to be here, we thought we’d delve deeper into the current red carpet trend that’s loved by the Kardashians and friends; the wet look.
How It Started
The wet look has appeared on many a catwalk over the past few years, but when it comes to introducing the trend to the masses, it’s Kim Kardashian who wore it first. The reality TV star first embraced this major trend a few years ago. Back then she wore it in a severe style, as if she’d just stepped out of a swimming pool and pushed her hair back, but today’s way to wear it is all about creating a relaxed, beachy vibe. Just this weekend Kim wore the style to the MTV Video Music Awards, and her stylist Michael Kenra created the ‘wet look’ with a cocktail of products.
First, he applied a priming cream to Kim’s hair from mid-lengths to the ends, before working a moisturising oil through it. To increase the wave factor he spritzed on some texturising mist and then went to work with a diffuser, being sure not to actually touch Kim’s hair. Once ‘dry’, he applied more oil and a finishing spray to lock in shine and keep the hair frizz-free.
In Real Life
You’ve probably got countless clients who love to wash and go in the morning, but this look takes a lot more work. Still, it’s a great look for your more brave clients who fancy something a bit different to their Friday night updo. The key to this look is recreating the wet look without leaving the hair wet, and therefore prone to the elements.
The Products
A range that suits the wet look trend to a ‘T’ is Schwarzkopf’s Osis+ Glamination range. It’s packed with de-frizzing ingredients that will leave hair soft, shiny and sleek and lends itself perfectly to layering.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
Explore the Ultimate Fall colours that will satisfy every single creative craving. Read on to find out more..
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