Wella Professionals have launched the new EIMI styling range, driven by the inspiration of diverse cultures, personalities, eclectic styles and urban trends from across the globe which shape our individual style and unique identity.
Individual style seekers can pick from styling essentials whether they want wild texture, dazzling shine, a volume boost or a smooth and sleek finish, there is a product suited for all needs.
Wella Professionals Global Director for Styling, Eugene Souleiman fully supports the range and commented: ‘‘With the new EIMI range, you can bring out everyone’s individual style by creating the hairstyle that they want to express themselves with. I consider myself an EIMI person – expressionist, visual creative and ready to make a statement with my style.’’
The new EIMI collection has three NEW products:
Dry Me dry shampoo which is the ideal product for creating head turning volume and matte texture. Just spritz evenly through dry hair for an instant revamp.
Sugar Lift adds grippy but shiny texture and definition without overloading the hair or making it heavy. It ideally works best when applied to wet or damp hair before blow-drying.
Perfect Me is a styling lotion that smooths, defines, adds shine, protects from heat, tames the frizz and creates deliciously smooth hair, just apply to hair as a last step after styling. This wonder product also features skin and hair care technologies for a repairing effect.
Other products include:
Thermal Image is the perfect product to protect hair whilst using heated equipment and help create a smooth and silky finish.
Glam Mist is a light shine mist that protects against humidity once applied to dry hair.
Shimmer Delight is a glossy finishing spray, adding that touch of shimmer with frizz fighting properties.
Pearl Styler is used to create stand out lift and texture when applied to dry hair.
Grip Cream creates a distinctive style when applied to dry hair.
Texture Touch is malleable matte clay that provides a loose and flexible hold.
In addition, all the EIMI mousses now contain intelligent Care & Protect complex that improves wet compatibility. This helps detangle hair and give a boost of shine and texture, as well as a moisturising effect.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
Explore the Ultimate Fall colours that will satisfy every single creative craving. Read on to find out more..
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