We use cookies to enhance your experience. Learn more about how we use them or manage your preferences below.
Necessary
Necessary cookies allow core website functionality such as user login and account management. The website cannot be used properly without necessary cookies.
Functional
Functionality cookies are used to remember visitor information on the website, eg. language, timezone, enhanced content.
Personalisation
Personalization cookies allow users to access web services with certain predefined elements, established through a series of criteria on the user's computer; these may include language preferences, the type of browser used to access services, the regional configuration from where the service is accessed, etc.
Analytics
Analytics cookies are used to see how visitors use the website, eg. analytics cookies. Those cookies cannot be used to directly identify a certain visitor.
Advertising
Advertising cookies are used to identify visitors between different websites, eg. content partners, banner networks. Those cookies may be used by companies to build a profile of visitor interests or show relevant ads on other websites.
Why "No Bleach French Highlights" is Your Salon’s Biggest Business Builder This Season
As a colourist, you know that the client is more demanding than ever. They want beautiful, multi-dimensional hair, but they want it on their own terms. According to our latest consumer insights, a staggering 68% of 16-34 year olds avoid colouring their hair entirely. Their number one barrier? Damage. We know exactly how to use pre-judgement safely and effectively, but this doesn’t stop the fear when it burns to clients hearing the word, and we know that clients are actively looking for ways to avoid it.
For years, the fear of compromised hair quality has kept Gen Z and key trend-driven demographics away from your chairs. That is why L'Oréal Professionnel is changing the conversation entirely with our upcoming No Bleach French Highlights campaign. This is not just a trend, it is a service-led movement designed to take your clients from fear to French Highlights, giving both you and your clients ultimate colour confidence.
The Power Behind "Free to Highlight, Free from Bleach"*
By offering a premium, bleach-free highlighting service, you can break down the barrier of damage and welcome a wave of new, colour-shy clients into your salon. This campaign delivers blended, effortless, and sophisticated results, providing subtle dimension even on dark bases. Best of all, it allows you to promise up to +46% stronger hair** and hair that is up to 1.2x softer***.
From the recently reformulated Majirel with Caring Complex, to brand new iNOA shades with powerful Oil Delivery, and the power of Hyaluronic acid in Dia, here is how the portfolio works together to drive revenue, keep clients rebooking but best of all, keep them feeling safe with technology to keep their hair in the best possible condition:
The Foundation: Metal Detox Pre-Treatment Spray
Before you apply any colour, you must ensure a perfect canvas. Metal Detox Pre-Treatment Spray is your mandatory first step. We call it "colour insurance in a bottle*." It neutralizes metal particles inside the hair fiber to prevent breakage and guarantee predictable colour results. And it is not just for pre-lightening services, your client will notice softer, stronger shinier hair after any colour service. It is also the perfect first step in a Treat & Tone Top-Up Service!
The Core Focus: Majirel High Lift
From rich Caramels, to bright & cool blondes, Majirel High Lift is your ultimate tool. It allows you to lift and tone in one single step, achieving up to 4.5 levels of lift on natural hair. It offers controlled lift with less damage*, visibly healthier-looking hair, up to 2X less ammonia odour****, and up to 3X softer hair****.
Top tip – always develop Majirel High Lift for the full 50 minutes with no heat – most neutralising reflect is deposited in the final 10 minutes!
For Rich, Dimensional Reds & Coppers: Majirel Contrast Base & Boosters
Missing Maji-Contrast? Its back! Simply mix NEW Majirel Contrast Base with our high-impact Boosters to deliver exceptional lift & tone in one easy step, even dark bases. Choose from Red, Copper and Magenta.
The Refresh Partner: Dia Light
Replace depth between highlights, refresh lightened strands and add gloss to the hair in between appointments, Dia Light is your perfect partner. It is the key to bringing your French Highlights clients back to your chair between major services, easily neutralise unwanted reflect, or restore red & copper vibrancy.
Three Seasonal Looks to Menu in Your Salon
To make this activation simple to sell, we have structured the service into three highly requested commercial looks:
Look 1: Dark Base Caramel (For the Gen Z Client)
Target Client: Brand-new to colour. The Technique: Use Metal Detox followed by Majirel High Lift Beige to achieve a subtle, beautiful lift that enhances their natural features.
Look 2: Dark Base Red (For the Trend-Driven Client)
Target Client: Dark-haired clients wanting rich, warm dimensions. The Technique: Use Metal Detox, followed by Majirel Contrast Base blended with Magenta Booster to add stunning, rich red accents.
Look 3: High Impact Blonde (For the Existing Highlight Client)
Target Client: Blonde clients wanting total dimension without the traditional bleach damage. The Technique: Use Metal Detox, applying Majirel High Lift Ash Violet or Neutral on the front hairline, and Dia Light 7.23 on alternate sections.
Stock up on Majirel, iNOA, Dia Light, and Metal Detox through your wholesale partner today, and get ready to transform your service menu!
Disclaimers
*No persulfates. **Instrumental test vs traditional bleach. ***Instrumental test vs previous Majirel. ****Instrumental test vs previous Majirel.
Summer is officially here, and with it comes a massive consumer movement that is taking over social media. The hashtag #HairGloss is generating over 212k posts on TikTok, with clients everywhere searching for the ultimate summer finish: healthy-looking hair with mirror-like shine and optimal condition.
Grey coverage is your single biggest daily opportunity, representing a massive 60% of all in-salon colour business. The math is simple: for every 1 loyal colour client currently on your books, there are 3 potential new clients waiting to be recruited.
For decades, L’Oréal Professionnel Majirel has been a salon staple trusted by colourists worldwide for its reliable grey coverage, rich tonal results, and professional performance. Now, the iconic permanent colour system has been reinvented, delivering enhanced comfort, improved sustainability, and even more creative possibilities for salon professionals.
As hair colour tastes change, why would you choose an ammonia free permanent hair colour? Looking for a softer multi tonal result? Worried about the effect of ammonia on the hair? Worry no more…
The Smoky Eye is a make-up classic so well known that it has found its way into the world of hair colouring and inspired a new service now known as ‘Smoky Hair’. Playing with a mix of blended shades and using multi-dimensional tones to create contrast from root to tip, this technique truly embodies the Smoky Eye and all of its appealing factors.
Are you looking for limitless colour possibilities for your clients? Itching to get creative? We’ve got the perfect product for you. Meet Majirel, L'oreal's permanent true-to-tone hair colour.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.ie website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
You must be logged in to add products to your favourites
