Christmas is a time when everyone wants to share the love with gifts that matter, so it’s vital that your salon’s retail offerings are in the right place. Back in November, we gave you part 1 of Lockhart Meyer’s Salon Marketing retail tips – here’s part 2.
1: Sign everything
This is a crazy, often confusing time of year, so make things easier on your customers who want to spoil someone with a hair or beauty treat. Use salon signage to show where everything is, and also to increase the chances of those last minute additional purchases. Product signage should include key benefits of each range; give people the information they need and they’re more likely to invest.
2: Keep it clean
Just because it’s busy, it doesn’t mean your team can ignore the increased housekeeping that often comes hand in hand with increased footfall. You won’t see dusty shelves in stores such as Selfridges or Boots, so don’t allow it to happen at the salon. If you’d rather not take up staff time, then take a tip from Jo Hansford and hire a cleaner – even if it’s just for the Christmas period.
3: Don’t forget your shop window
Just as with fashion stores, your front window is your advert to passers-by. Use the space to show off your wares – if you don’t have hair imagery, then take full advantage and share your most exciting products. Step outside the salon and look at your windows and ask yourself – would I walk into this salon? Any easy way to tackle an empty window is to pick a bold theme; winter wonderland is a great one for this time of year!
4: Mirror, mirror
Mirrors aren’t just for your clients to check out their new look; they add space and dimension, and when your Christmas decorations are up, they’ll boost their beautifying effects. They’ll also make your retail areas look twice as big!
5: Light it up!
Make your windows work even harder. Add extra lighting to entice people heading home after a day at work through the dark streets; it makes the salon look enticing, and again, will highlight the hard work you’ve made with your window display.
Studies show that your client retention can increase up to 30% every time you sell that client a retail item. Read our guide on how to make your salon a one-stop-shop for the services and products your clients love.
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CHB is committed to protecting your privacy. If we ask you to provide
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By providing us with your personal information, you agree and consent to
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CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
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order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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