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Curls and Texture

Close ups of curl textures

Caring for Curls

The world of curls is one that’s rooted in rituals; from wash day regimes to styles that protect. Read on for our guide to caring for curly clients.

Curly hair has undergone a public transformation over the past few years. Education and product innovation have opened up the world of curls, and while women of colour have been utilising methods and regimes to ensure their curls always look their best for decades, the rest of the world is catching up when it comes to texture.

Today, even your clients who might usually prefer to spend time straightening their hair, are finally embracing their own natural texture. What that means for you as a professional, is that it’s your job to talk to all of your curly haired clients to find out their goals for long-term hair health.

Let’s Talk Curls

No two curly-haired clients are the same. Some of your clients of African or Caribbean descent may have experienced bias in the workplace due to them wearing their natural curls, while your white clients might just simply be unsure how to make the most of their curly hair texture after years of reaching for their hair straighteners.

To ensure your client feels comfortable whatever their curl pattern, try and have an open dialogue with them. An easy way to do this is to ask open-ended questions.

This is a question that requires more than a simple ‘yes’ or ‘no’ answer and encourages your client to think more, therefore giving you more information. Use questions like: ‘How do you feel about your hair right now?’ or, ‘How do you want your hair to feel or look?’

Questions like this focus on personal wants and needs, which is so important as many of your curly-haired clients will have some emotional thoughts around their hair.

Once you find out a little more about your curly-haired client’s lifestyle, you can get a little more prescriptive. Ask them how they like to wear their hair. Ask them if they experience shrinkage – something curly hair is naturally inclined to do when wet – and how does their hair respond when it encounters humidity? If your client is a person of colour, ask them if they like to wear protective styles, particularly when they’re heading off on their holidays.

After understanding your clients' personal style and habits, you can then ask about their hair care routine. How often do they wash their hair, what products do they use, and how do they care for their curls daily?

five examples of different curly hair