We use cookies to enhance your experience. Learn more about how we use them or manage your preferences below.
Necessary
Necessary cookies allow core website functionality such as user login and account management. The website cannot be used properly without necessary cookies.
Functional
Functionality cookies are used to remember visitor information on the website, eg. language, timezone, enhanced content.
Personalisation
Personalization cookies allow users to access web services with certain predefined elements, established through a series of criteria on the user's computer; these may include language preferences, the type of browser used to access services, the regional configuration from where the service is accessed, etc.
Analytics
Analytics cookies are used to see how visitors use the website, eg. analytics cookies. Those cookies cannot be used to directly identify a certain visitor.
Advertising
Advertising cookies are used to identify visitors between different websites, eg. content partners, banner networks. Those cookies may be used by companies to build a profile of visitor interests or show relevant ads on other websites.
Introducing Redken Shades Alk – The Powerhouse Demi-permanent
Power of a colour. Care of a gloss
Every professional toolkit needs a reliable bridge between traditional acidic glosses and permanent colour. Redken Shades ALK provides that missing link: an alkaline, ammonia-free liquid-cream demi-permanent that delivers up to 1 level of lift and 75% gray coverage*. With a fast 20-minute processing time and 8 weeks of vibrancy, it is the ultimate high-performance solution for lift, vibrancy, gray blending and high-impact shine.
Why Shades ALK is a game-changer for your business
Providing high-impact, long-lasting, true-to-tone colour is essential for client retention. Shades ALK stays vibrant for up to 8 weeks**
Powered by 65 Years of Advanced pH Science
A worthy addition to the iconic Shades franchise, Shades ALK features a Multi-Patented Technology with a proprietary 14% Hydro-Magnetic Complex [Tripeptide + Glossing]. This is the highest care complex concentrate in Redken color history and marks the first time peptides have been utilized in a Redken color formulation.
Formulated with humectants, emollients, and tripeptides that attract and bind the formula to the hair fiber, Shades ALK instantly replenishes the four signs of healthy, youthful hair:
Colour: Deep, full-body, saturated, and true-to-tone.
Shine: 2x more shine** than uncolored hair.
Condition: Deeply nourished, moisturized feel
Vitality: Restored natural movement and bounce.
Service Efficiency & Performance
Superior Coverage & Lift: Ideal for clients who need to tackle stubborn grays (up to 75% coverage*) or achieve a seamless base break (up to 1 level of lift).
The Power of Alkaline, The Gentleness of Ammonia-Free: The liquid-cream formula is easy to mix and apply, providing a gentle experience for the hair while delivering serious professional results.
20-Minute Turnaround: A standard processing time allows for faster appointment turnover without compromising on depth or vibrancy.
Technical essentials: mixing & application
Redken has designed the workflow to be intuitive, allowing for immediate integration into your service menu.
The Perfect Mix: Typically mixed in a 1:1.5 ratio with 10 Volume Pro-oxide Cream Developer.
Versatile Application: The liquid-cream consistency is perfect for both the precision of a bowl and brush or the speed of a bottle application.
Processing: 20 minutes at room temperature on dry hair. Simple, effective, and reliable.
The ultimate power duo: shades alk vs shades EQ
Understanding when to reach for Alkaline (Shades ALK) versus Acidic (Shades EQ) is the key to mastering demi-permanent color. While they are both ammonia-free, they serve different purposes—and when used together, they create a superior color result.
Choose Shades ALK when the hair needs transformation and coverage, for clients who aren’t ready for permanent color but want a more saturated color result. It’s also great for base breaking up to 1 level of lift.
Choose Shades EQ for maintenance and conditioning. Its acidic pH ensures the hair cuticle remains flat, making it the gold standard for toning, adding a sheer "filter" of color to previously colored mid lengths and ends, or even providing a quick, mirror-like shine without changing the natural hair structure.
For the most professional, high-end result, use a Dual-Application technique:
Zone 1 (Regrowth): Apply Shades ALK to the roots to blend away grays lighten 1 level or for added depth and coverage.
Zones 2 & 3 (Mid Lengths & Ends): Apply Shades EQ to the remaining hair. This refreshes the tone and adds incredible shine to the sensitized parts of the hair without adding unnecessary alkalinity.
Ready to stock your kit?
Shades ALK empowers you to not just expand your salon offerings, but to enrich the client journey itself. By seamlessly integrating Shades ALK into your services, you can offer enhanced services with crucial add-ons that elevate their existing color, address their specific hair needs, and provide those extra touches of luxury and personalization they crave.
Upgrade your color offerings with the latest innovation from Redken Professional. Deliver the perfect balance of strength, coverage, and care to every client.
Learn from the Indola UK Ambassadors as they explain how you can integrate the new PCC Smart Lifts into your salon, expanding your service opportunities.
For decades, L’Oréal Professionnel Majirel has been a salon staple trusted by colourists worldwide for its reliable grey coverage, rich tonal results, and professional performance. Now, the iconic permanent colour system has been reinvented, delivering enhanced comfort, improved sustainability, and even more creative possibilities for salon professionals.
The Polychrome Colour Service is all about the next evolution of colour refinement. This bespoke service is crafted for those wanting something premium, personalised and full of dimension.
In this guide, you’ll learn exactly how semi and demi-permanent hair dyes work, how they differ and how to choose the right option for different clients and colour goals, along with our top product recommendations.
Redken are thrilled to introduce the Redken Acidic Color Gloss 1-Min Gloss-in-Mask, a groundbreaking treatment designed to transform their hair in just 60 seconds. Read more to find out more!
From Dua Lipa's red, to Zendaya and Rihanna going blonde to Kim Kardashian’s pink experiment; let’s rewind and take a look back at some memorable celeb hair inspo.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.ie website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
You must be logged in to add products to your favourites
