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Reinvent Grey Coverage: Grow Your Business with French Blending™
Every day behind the chair or on the road, you face the same creative challenge: how to keep your calendar full, your creative spark alive, and your business growing.
The answer is already sitting in your chair. Grey coverage is your single biggest daily opportunity, representing a massive 60% of all in-salon colour business. The math is simple: for every 1 loyal colour client currently on your books, there are 3 potential new clients waiting to be recruited.
But women’s tastes have deeply evolved. The days of flat, solid, opaque block coverage are over. Today’s clients are demanding a completely different journey—they want seamless regrowth, organic dimension, and low-maintenance looks that grow out gracefully. With over 190 million views on socials, #greyblending has become a massive cultural phenomenon. It is a highly personalized demand, and there is only one catch: it takes a true pro to deliver it.
Here is your step-by-step guide to mastering the trend, protecting your client's hair, and boosting your daily turnover.
Step 1: Protect the Fiber with Metal Detox
Before you paint a single strand, you need the ultimate technical insurance policy.
Did you know that wash after wash, metal particles like copper present in our water penetrate deep inside the hair fiber? This excess metal is the silent enemy of great color, causing unexpected hair breakage and unpredictable, shifting tones. When you are crafting delicate, seamless grey transitions, you cannot afford surprises.
Always begin your service by prepping with Serie Expert Metal Detox Pre-treatment Spray. Enriched with Glicoamine, this patented formula neutralizes the metals hidden inside the hair to guarantee:
87% less breakage during your technical colour service.
100% reliable, pure colour results with no unwanted warm brassy reflects.
Maximum, long-lasting shine across every hair texture.
Step 2: Master the 3 French Blending™ Services
Once the hair is perfectly prepped and protected, it’s time for the artistry. By combining our professional Vertical Waving Technique™ with L’Oréal Professionnel’s iconic colour portfolio, you can instantly upgrade your service menu with three bespoke, low-maintenance techniques:
1. First Blending (Recruit): Designed for clients noticing their very first grey hairs. Instead of full coverage, you contrast the grey nests by adding soft lowlights—adding "pepper to the salt" to create beautiful, organic depth.
Your Formula: Powered by the high-shine synergy of Dia Color and Dia Light.
2. Retouch Blending (Maintain): Perfect for your regular colour clients who hate the harsh, horizontal "regrowth line" between appointments. This service blurs and softens that demarcation line with lighter, multidimensional tones.
Your Formula: Formulated using iNOA (or Majirel) at the roots and Dia Light on the lengths.
3. Total Blending (Retain & Transition): For the mature client who wants to step away from monthly dye schedules and transition gracefully to their natural silver. You break the harsh grey block by mimicking natural greys with hand-painted balayage, lowlights, and a high-shine gloss.
Your Formula: Crafted using Blond Studio (Purple Balm), Dia Color, and Dia Light.
Maximum Profit. Minimum Time.
For freelance and mobile hair professionals, your calendar is your most valuable asset. You cannot afford complex techniques that run you behind schedule.
That is the true beauty of French Blending™. Stylists who have integrated this technique into their businesses agree that it adds only 5 extra minutes of service time compared to a classic, global colour application.
It is the ultimate business-builder: allowing you to offer a premium, highly personalised consultation, charge a premium price for your technical artistry, and keep your clients loyal—all without disrupting your busy day.
Ready to upgrade your colour menu?
The secret to mastering this craft lies in the details. Watch this exclusive masterclass with global colour contributor Jack Martin to see the technique in action:
The rise in grey hair blending has taken the hair world by storm, with over 62% of our followers in a recent poll saying their clients are more eager than ever to embrace their grey!
From Sabrina Carpenter’s buttery blonde to the ‘90s-inspired looks of Charlotte York from Sex and the City and supermodel Christy Turlington, these five trending colours and cuts are taking over. Keep reading to discover your next hair inspiration!
Covering grey hair isn’t a modern trend it dates back to Ancient Egypt! However, in recent years, more people are choosing to embrace their natural greys.
As hair colour tastes change, why would you choose an ammonia free permanent hair colour? Looking for a softer multi tonal result? Worried about the effect of ammonia on the hair? Worry no more…
2022 is the year for new. So that being said, nothing says new like switching up the products you use. We will be talking about why NXT is a great brand for switching and saving, I mean who wouldn’t want to save money whilst still achieving great colour results.
The Smoky Eye is a make-up classic so well known that it has found its way into the world of hair colouring and inspired a new service now known as ‘Smoky Hair’. Playing with a mix of blended shades and using multi-dimensional tones to create contrast from root to tip, this technique truly embodies the Smoky Eye and all of its appealing factors.
Are you looking for limitless colour possibilities for your clients? Itching to get creative? We’ve got the perfect product for you. Meet Majirel, L'oreal's permanent true-to-tone hair colour.
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.ie website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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