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What’s NXT?

Nxt model pose

With its extensive shade range and high-performance hair colours, NXT Professional is the future of hairdressing – at an affordable price. Read on to learn more about this brilliant range and why it might be time for a change.

Fashion forward colour

In 2013 women spent £10,000 per year on colouring their hair; today that figure is closer to £40,000! That means that despite more women leaning into colouring their own hair during and since the pandemic, what they really want, and trust, is the professional touch.

 NXT is a brand that knows the value of the professional and has created the most comprehensive colour range of over 120 shades to ensure that you can give your clients exactly what they need, whether you’re in the salon or a mobile business. From your forever blonde clients to those who were rocking Cowboy Copper last month and this month want to switch it up to try Dua Lipa’s Cherry Cola shade, NXT has got everything you need.

Brighter blondes

Blonde hair never goes out of style and right now your clients are probably looking for those gorgeous creamy, vanilla and beige blondes. While other brands might leave your results looking a little too warm or too ashy, NXT has the right formula for you, including some high-performance ash and violet toners to neutralise overly gold shades.

To get those super clean results be sure to check out the NXT Super Lighteners and Ultra Lighteners which give up to 5 levels of lift, as well as their Meche Lightening system AND the newest addition to the range Blonde FX, perfect for removing warmth for clients who want a colour refresh or grey clients that have decided to embrace their silvery shade!

For more expert tips in creating the perfect blonde be sure to check out NXT Brand Ambassador Holly Bullock on Instagram.

What every pro colourist needs…

If you’re reading this then you’re likely a pro who prides themselves on creating the most amazing results for your clients, but at the same time, if you’re a pro colourist with years of experience, then there’s no doubt you’ll have had a client sat in your chair devastated over a bad colour job. Nothing ruins someone’s self-esteem quite like a bad hair colour, but thankfully NXT has the perfect option.

The NXT Hair Colour Remover System is an easy-to-use, 3-step process that gives you fast, damage-free colour correction. We’re talking no bleach, no breakage and zero damage, meaning you can re-colour straight away! 

High impact, affordable colour

While NXT gives you all of the above, it’s also a brand that’s aware how important the bottom line is. Running a successful business can be hugely rewarding, but also financially challenging. This is why it’s essential to be a little business savvy, especially if you’re a freelancer, and when it comes to doing those business calculations, NXT is the hair colour brand that ticks every box, including affordability.

But affordability does not affect efficacy in any way, and in fact, we’ve conducted our own comparison tests over on Instagram – showing NXT results alongside a well-known, more pricey professional colour brand. You can check it out here.

If you think NXT sounds like a great fit for you and your business, you can learn more about NXT in-store or online. Click here for more information.

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