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Why NXT Toners Deserve a Prime Spot on Your Colour Service Menu
If toners aren’t a pivotal part of your colour service menu, you’re missing a trick - for your clients and your bottom line.
Toners are the secret weapon in every colourist’s kit. Whether you’re refining blondes, enriching brunettes, or creating on-trend tones like rose gold or sandy beige - toners are where magic meets money. Yet they’re still one of the most underutilised services in salons today.
Let’s change that.
NXT Toners are designed to transform hair from brassy to beautiful in just one appointment. They neutralise unwanted undertones and enhance the colours clients actually want - like ashy cools, golden sands or subtle coppers. And in 2025, it’s not just about blondes. Brunettes are having a moment and nothing brings multi-tonal richness to brown hair quite like the right toner
Clients walk away with healthier-looking hair, colour that shines and that addictive ‘just-stepped-out-of-the-salon’ confidence boost.
Bonus? They’re affordable, temporary (lasting up to six weeks) and totally customisable - perfect for those in-between appointments or low-commitment trend-chasers.
Why Toners Make Business Sense
With clients stretching the time between full colour services, toners are a smart way to keep them coming back sooner. They offer a fast, profitable add-on or standalone service that fits seamlessly into your existing menu.
And NXT Toners are ideal for busy salons - they’re ammonia, alcohol and animal product-free, making them kind to hair and conscience alike.
How to Add a Toner Menu to Your Salon
If you’re new to offering toners as standalone services, here are four easy ways to make them work for you:
1. Balancing & Neutralising
Perfect for blondes battling brass or brunettes with unwanted orange tones. Market it as a ‘Colour SOS’ session.
2. The Colour Refresh
An express pop-in service that revives faded tones and restores shine. Ideal for clients who want their colour looking fresh between big appointments.
3. Trend Toning
For fashionistas and commitment-phobes. Think rose golds, icy lilacs or golden beiges - seasonal shades that let them play without the permanence.
4. Colour Correction
Become the go-to expert for fixing box-dye disasters or correcting undertones. Toners are the tool for precision and transformation.
Offer toner services as part of:
- Post-lightening packages
- Standalone express services
- Colour maintenance plans (with retail products included)
- Add-ons to cuts and blow-dries
With 12 versatile shades, NXT Toners give you the flexibility to personalise every client’s colour. And with proper pricing and promotion, toners can boost your revenue while enhancing your reputation as a colour expert.
Toners aren’t just the cherry on top - they’re the whole dessert. Make them part of your regular menu, shout about them on socials and watch your colour business (and client loyalty) grow.
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