Make the most of your social media during lockdown
Hair journalist Charisse Kenion talks to two hair and beauty pros about how they utilise social media to stay connected with clients during lockdown and how it can drive sales.
Samantha Cusick, founder of Samantha Cusick, London and queen of the balayage, shares her top 3 tips to social success.
1. It’s vital that we remain connected and engaged with our clients. Make sure you use social to keep them up to date on when you can reopen, changes that you are making to improve safety, to the client journey, etc.
2. Help your clients learn how to maintain their hair at home during this lockdown. Tell them about your favourite products on your social channels, and if you have an online shop and are able to safely ship products out you can use your channels to drive sales.
3. Continue to share your amazing work on your Instagram account; this will keep your clients inspired and excited to come back and see you for their post-lockdown appointment. Remind them why you’re the hairdresser for them!
Follow Samantha and the team @samanthacusicklondon over on Instagram.
For nail technician and makeup artist Tabby Casto, it’s all about combining her favourite apps with social media!
1. Utilise online booking systems such as Treatwell, who have built-in marketing tools to help you email all of your clients in one go, making it easy to keep in touch.
2. Jump on Instagram Live and create fun social collaborations with other nail techs or hair and beauty pros. This is great content that will keep clients engaged, especially when it comes to topics such as treatment after-care, for instance. Be sure to let clients know what time and day you’re going to go live so they can tune in and ask questions!
3. Creating fun online content also shows your clients that you will be more than ready when they come back. Try doing the odd giveaway to keep them interested. This also offers a chance for you to promote the brands and products that you market in your salon or treatment room.
4. If you’re upgrading your skills during lockdown put them to use! Make the most of apps such as Canva, Pics Art, Unfold and other content creation apps to create fun social posts and newsletters. Jumprope is a fantastic app to create online tutorials and step by steps which you can then export to all of your social media platforms.
5. Don’t be afraid to send your clients a direct message (DM) on Facebook or Instagram – just to see how they are doing. While social media is great for selling, sometimes a simple text can have a major impact in ensuring that a client comes back to you.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
Explore the Ultimate Fall colours that will satisfy every single creative craving. Read on to find out more..
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