Valentine’s Day is perfect to liven up the generally quiet month of February, boost sales and entice new clients. Read on to discover the best way to a hair or beauty client’s heart.
Celebrate all month:
Clients can get in a bit of a post-Christmas funk, so Valentine’s Day is a good way to encourage them back into your salon and looking forward to spring. Make the most of the occasion by creating a ‘month of love'. On 1st February, decorate your salon, begin your special offers and promote what's happening on your website and social media. Don’t forget to dress your windows too and use this free advertising space to promote your special offers, packages, gift cards and retail products. Create a romantic ambience with the use of candles, flowers and music.
Retail Therapy:
Take advantage of one of the hottest retail events of the year! Decorate your salon to suit your brand, whether it’s full-on red, pink and love hearts, sophisticated Hollywood glamour or subtle romantic vacation-styled decorations. Have fun with it! Make your retail products attention-grabbing by decorating your displays and include promotional signs stating you stock "perfect Valentine’s gifts". Target men with phrases such as “guys don’t stress - get her a Valentine’s gift she’ll really love” and for women to get their other half “date ready”. In all your marketing materials, make sure to use language to attract those who want to spoil their Valentine and make them feel fantastic. Put together gift bags of romantic-themed retail products, such as lip balms and hand creams and make the packaging look attractive and special.
Gift Cards:
These are always appealing to clients as they are an easy way to spoil a special person while giving them a choice of treatments. They are also upfront payment for you and can introduce a new client to your salon. Keep a stack in clear view where you take payment and make sure to advertise them as a great gift idea on your website, social media and salon windows. Create an incentive for clients to introduce their significant other to the salon via gift card by rewarding the buyer with an enhanced treatment in return.
Packages:
Getting your loved one pampered is a lovely gift to show how much you care. Create Valentine’s packages by grouping together treatments that focus either on the client’s appearance or on relaxation. As people like to look their best for Valentine’s Day, create a makeover package to include treatments such as spray tans, gel polish, make-up and hair styling. Also consider creating couples packages so that they can indulge together, but don't forget the singletons! Not everyone is loved up or a fan of Valentine’s Day so create some packages with a focus on ‘me time’ so single clients can be pampered too, perhaps with a friend.
Social Media:
Start promoting your special offers and packages from 1st February. Use #Valentines and #ValentinesDay in your posts, as well as hashtagging your salon name and location. Make sure to promote your salon gift cards and retail items but vary social media posts so it isn’t just constant selling. Post content with Valentine’s appeal, such as hair or beauty looks from classic rom-coms, tips on how to look your best on the day and Valentine’s trivia. Share your Valentine's hair or beauty creations on social media throughout on the month to tempt clients.
Share the Love:
Why not use Valentine’s to show your clients some appreciation? Send all clients on your database an e-card to say Happy Valentine’s Day, thank them for their business and promote what’s going on in your salon in February. For your most loyal clients, consider offering added extras to their treatment for February appointments, such as a free style with their haircut. To go the extra mile, you could treat clients to chocolates and glass of fizz during your ‘month of love’, but buy them now to avoid paying Valentine’s prices.
Partner Up:
Teaming up with local business for a raffle or giveaway is a win-win situation for both parties. This way you can offer a bigger prize and piggy-back on each other’s client base. Consider what kind of business also serves your clients, such as a florist, jewellers or restaurant, or if you don’t offer the same services, perhaps a local hairdresser or beauty salon. Exchange and display each other’s business cards and flyers for the perfect marketing partnership.
Read our guide to help your salon have ‘the daddy’ of all Father’s Days by reaching a new market, promoting your treatments for men and turning gift sales into regular clients.
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.ie website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
You must be logged in to add products to your favourites
