Want to attract and keep new clients? Constantly striving to increase or retain client numbers is essential to running a profitable hair or beauty business. Follow our top 10 tips to build your client base and grow your business without breaking the bank.
1. Contact List
Build a database of contacts with their name, contact information, treatment history and allergies. Send marketing emails or an e-newsletter once a month showing your current promotions, new treatments or news.
2. Website
Ensure all information is easy to find and up to date. Include full address details and a Google map so clients can find you easily. Also include pages for the treatments you offer, your prices and your offers; clients shouldn’t have to search for answers. Pictures of your work should be prominent but do not over clutter pages. Let people know where they can find you on social media. Your website must also be mobile friendly so people can view it on their smartphones or tablets.
3. Social Media
Post before and after pictures of your work on Facebook, Twitter, Instagram and Pinterest. Run competitions and promote your current offers. Keep information on your social media accounts updated and use hashtags to promote your location and services. Also list your details on free online business directories. Read our blog on how to make the most of social media.
4. Loyalty Schemes
Offer clients a stamp card, working towards a discount/free treatment after a certain number of visits. Do not underestimate the importance of word of mouth. Reward this with a recommend a friend scheme, offering a discount.
5. Business Cards
Feature contact information, location, services/treatments you offer, social media sites you are on and your unique selling point. For example, a particular product range, 20 years of experience, bridal packages etc. Leave business cards in local supermarkets, gyms, leisure centres, dry cleaners, newsagents and bridal and other shops. Give to every client who has a treatment or makes an enquiry.
6. Flyers
Feature similar information to business cards but also include photos of your work. Carry out flyer drops around your local area. Hand out flyers in town, along with a discount if you wish. Advertise your latest offers or treatments on your salon windows and consider sign writing your car.
7. Customer Service
Clients want an excellent treatment first and foremost, but good customer service can set you apart from other hair and beauty professionals. Always be welcoming, friendly, reliable and professional. Do not leave the client waiting. Greet them immediately and offer them a drink. Get to know your clients; do they enjoy a chat while you work or would they rather relax during some quiet time?
8. Stay On Trend
Stand out by making sure you can offer clients the latest techniques, looks, products and colours. Attend trade shows and training courses, subscribe to industry newsletters and join online forums to keep up to date. Click here to see the training courses we offer.
9. Retail
Selling gift vouchers to existing clients can help gain you a new client and, as they are paid for upfront, provide guaranteed income. Make your business a one-stop shop by retailing products your clients will enjoy. For example,when they come in for a gel polish, they can buy a matching lacquer to do their toenails at home. Stock gifts suitable for each season, such as Valentine’s Day or Mother’s Day.
10. You and Your Staff
Become walking advertisements by keeping your own hair, nails, skin or make-up looking beautiful. Update friends and family on the services you offer and your reward schemes or discounts. Encourage them to share/re-Tweet content you post on social media. Also, remember how vital good staff are to your business. Do your best to make each team member feel valued and appreciated. Click here for our blog on what makes a good hair or beauty professional.
Read our guide to help your salon have ‘the daddy’ of all Father’s Days by reaching a new market, promoting your treatments for men and turning gift sales into regular clients.
Consultations are not only a legal requirement before treatment, but also an opportunity to discover what your client wants, along with possible contraindications, and achieve the perfect end result.
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.ie website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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