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July Pro Tips: Five Essential Nail Strengthening Tips
Healthy, naturally strong nails are in demand. And as a nail professional, helping your clients achieve this through targeted product recommendations and home-care tips can benefit the longevity of your own services, too.
In this month's Pro Tips guide, we'll explore five nail-strengthening strategies to give your clients nails to be proud of, whether manicured or au natural. Read on for some of the best nail care products to retail and recommend!
What weakens your clients’ nails?
To help your clients achieve super-strong nails, the key is to understand what’s causing them problems in the first place. From painful breakages to peeling, weak nails can be a major source of frustration in their beauty routine, not to mention in the quality and longevity of your own fair work.
Since we use our nails every day, routine tasks and habits can have a surprising impact on their health, even in ways your clients aren’t aware of. For example:
“One thing many clients don’t realise is that keeping your nails wet for long periods can actually weaken them,” says Sandra Andrews, Glitterbels Education Ambassador. “Repeated exposure to water can cause the nail to absorb moisture, swell, and then shrink as it dries. Over time, this can lead to peeling, splitting, and breakage, making clients think their nails are naturally weak when it’s often down to environmental factors and daily habits.”
Some of the most common causes of weak, brittle or damaged nails include:
Cause
Impact on nail health
Excessive water and chemical exposure
Regular contact with water, cleaning products and harsh chemicals can weaken the nail’s structure over time.
Poor removal practices
Picking, peeling or aggressive filing removes layers of the natural nail plate, leading to thinning and weakness.
Over-filing and excessive buffing
Removing too much of the nail surface during prep weakens the nail’s integrity and increases sensitivity.
Dehydration
Dry nails are often more prone to splitting, peeling and breakage.
Nail trauma
Using nails as tools, suffering repeated knocks, and everyday wear and tear can all contribute to cracking and breakage.
Hard vs strong: a key difference!
One of the biggest misconceptions your clients might have about nail strength is that stronger nails simply mean harder nails. The reality is quite different!
Healthy nails need a balance of strength, hardness and flexibility. Nails that become overly dry or brittle may actually be more likely to crack and split, which is why effective nail strengthening focuses on overall nail health, toughness and wear-resistance, rather than creating an excessively hard nail plate.
Why are strong nails important for pros?
The benefits of good nail habits go beyond nail strength itself. According to our nail pros, strong, healthy nails are a win for both you and your client:
“Promoting good nail health allows nail professionals to deliver consistently higher-quality services and achieve better long-term results for their clients,” says . “When clients understand how to care for their nails, we see improved retention, fewer unexpected breaks and healthier natural nails at each appointment. It removes a lot of the guesswork and allows us to work from a stronger foundation every time.”
Sandra agrees, saying: “Healthy natural nails provide a stronger foundation for any nail service, leading to better retention, fewer breakages and more consistent results. It also allows us to deliver safer, more effective treatments while helping clients achieve their long-term nail goals.”
The bottom line
By supporting your client’s nail health, you’ll not only find your clients are happier (which we all love to see!), but you’ll also find it:
Improves the longevity of your treatments by creating a stronger foundation for gel polish, builder gel and nail enhancements.
Promotes healthier-looking results with nails that are less prone to peeling and breakage.
Helps to build trust and credibility with your client base, positioning you as their go-to expert for all things nails.
Creates opportunities for maintenance services such as builder gel overlays and repair treatments.
5 pro tips for nail strengthening
The strongest nails come from a combination of home care habits and professional support. Here are five tips to pass on to your clients, to help them and, ultimately, help you!
Pro tip 1: have a damage repair ritual
The first step on a nail health journey is to address existing damage. For clients with peeling, thinning, or post-enhancement damage, start by offering a dedicated consultation and repair service to get them on the right track.
Products like OPI Repair Mode™ Bond Building Nail Serum are hugely popular for nail repair. The patented repair ingredients penetrate the nail surface to create new keratin bonds from the inside out, promising up to 4x stronger nails if used correctly. The treatment comes in a handy 9ml bottle, so it can also be retailed with the recommendation to apply twice a day for a minimum of six days.
Pro tip 2: make cuticle oil non-negotiable
If there's one habit that can make a significant difference to nail health, it's regular cuticle oil application. Clients may view cuticle oil as an optional add-on, but it should really be part of every nail care conversation.
“Cuticle oil is essential because it helps keep the nail plate hydrated and flexible rather than dry and brittle. Regular use supports healthy nail growth from the matrix and can help reduce peeling and breakage,” Sandra tells us.
As well as incorporating cuticle oils into every service, applied before soaking off or after polish and enhancements have been applied and cured, encourage your clients to add them into their own daily routine. Applying after handwashing is an especially effective approach to replenish and hydrate, and oils based on jojoba or almond oil, and rich in vitamin E, are best.
Pro Tip 3: Builder Gel or BIAB as a Protective Layer
When it comes to healthy nails, think protection as well as strengthening. Builder gel and BIAB overlays, from brands like The GelBottle, Glitterbels and The Manicure Company, are fantastic for offering an additional layer of support that helps reduce the risk of breakage and allows your clients’ natural nails to recover underneath.
Not only does builder gel offer plenty of options when it comes to embracing colour and nail trends, its thicker consistency also helps to absorb daily wear and tear while remaining flexible enough to move naturally with the nail bed.
The key is to position builder gel correctly: while it cannot “fix” the natural nail underneath, it can provide a protective structure while healthier growth comes through.
Pro tip 4: be gentle with nail prep
Good prep supports retention, while over-prep creates weakness.
The aim when preparing the natural nail is to remove surface shine and create the right foundation for product adhesion, not to thin the nail plate. Aggressive filing or excessive buffing can compromise the natural nail and contribute to sensitivity or peeling, as well as poor long-term results for your work.
Choose the correct grit for the task and work with controlled pressure, avoiding repeatedly filing the same area. If a client already has thin or damaged nails, adapt your prep rather than following a one-size-fits-all routine.
Poor removal is one of the biggest causes of nail weakness. Discourage your clients from picking, peeling or scraping nail polish, which can lift layers from the natural plate and leave their nails thinner, rougher and more prone to breakage.
Explain that safe, professional removal protects their next set as much as their current one, and encourage them to return for proper infills or removals wherever possible. Using the right products and allowing sufficient soak-off time will help minimise unnecessary damage.
Amy Ball tells us: “I believe it’s my responsibility as a nail professional to educate clients on how to look after their natural nails between appointments.”
“I always take the time to explain simple aftercare advice, such as using cuticle oil regularly, avoiding picking or peeling products, and protecting their nails from unnecessary stress. When clients understand the “why” behind the advice, they’re much more likely to follow it.”
We love this final additional tip from Education Ambassador Sandra: “A Keysie is the perfect companion because it helps prevent clients from using their nails as tools for everyday tasks like opening cans, parcels, or keyrings!”
Help clients achieve enviable nail strength
Helping your clients achieve stronger nails is about combining the right professional techniques with education and home care recommendations. Every stage of the service plays its own role in supporting healthier, more resilient nails.
At Capital Hair & Beauty, we’ve got a huge range of professional nail treatments to help clients achieve their nail strength goals, available online and in our nationwide stores. For personalised advice and recommendations, speak to your local store team and be sure to sign up for our email newsletter, which is always full of unmissable products and tips!
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.ie website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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