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Why Clean Hair Care Matters and Which Products You Should Use On Your Clients
Firstly, what is clean beauty?
The beauty of simplicity. Free from compromise. Full of promise. BONACURE unites advanced technology with a professional clean formula celebrating simplicity in a world clouded by choice - reducing the superfluous and focusing on what truly matters.
Free from the unnecessary, full of benefits
BONACURE’s clean approach nurtures hair with only essential ingredients - free from sulphates, mineral oils, microplastics and artificial colourants. This philosophy supports less build‑up, improved texture, enhanced volume, added strength and outstanding shine, dedicated to long‑lasting hair health.
Key benefits of clean beauty by BONACURE
Advanced Technology: The next‑generation Vegan Care Complex unites Vegan Keratin, Cell Equalizer Technology and skin‑care‑inspired actives to deliver healthy‑looking hair for every hair type.
Clean Formula: 100% vegan formulas, free-from sulphates, mineral oils, microplastics and artificial colourants, with a high level of biodegradability, paired with high-performing technologies.
Sustainable Packaging: Clean inside and out - fully recyclable packaging made from up to 97% recycled plastic.
Who should be using BONACURE Repair Rescue?
When hair is damaged, it can lose its healthy-looking appearance, shine and resilience. Simply masking damage is not enough. For your clients that need help to visibly transform their hair, restoring manageability and smoothness choose BONACURE Repair Rescue+.
Powered by the Peptide Bond Complex, a combination of Bond Repair Technology and Multi-Peptides, the formula helps repair existing damage, protects hair from future stress, smooths and revitalises every strand, and shields hair while helping to strengthen the outer surface.
Repair Rescue+ provides +100% stronger, resilient and repaired hair. *
*vs. untreated hair
From quick repair to deep intensive repair: Which routine to use for your clients
Always start with Repair Rescue+ shampoo to gently cleanse while helping to restore hair’s strength.
Choose how intensively you want to condition your hair – from a quick boost to a deeper treatment.
Mist on the leave-in Repair Rescue+ Spray Conditioner for instant detangling and everyday protection.
Treat your ends with Sealed Ends+ for deep repair and lasting strength.
Who should be using BONACURE Moisture Kick?
BONACURE Moisture Kick is designed for hair that needs reliable hydration, especially normal to dry and wavy hair. Whether your client’s hair is dry from heat styling, chemical treatments, or naturally dehydrated, this range offers a solution: targeted moisture, strength and shine. Offering a complete care solution for dry, brittle or wavy hair, BONACURE Moisture Kick with performance-focused ingredients and proven results, improves strength, shine and manageability without buildup or heaviness. If your client’s hair needs hydration that lasts, BONACURE Moisture Kick delivers.
Why moisture matters:
Dry hair often leads to breakage, frizz and a lack of shine. Moisture Kick addresses this by restoring hydration from root to tip. The formulas are built with active ingredients that quickly and effectively improve hair’s texture, manageability and appearance.
Key Benefits:
Boosts shine: Delivers up to 95% more shine
Improves combability: Increases detangling ease by 90%, reducing breakage and making styling easier. *
Lightweight and non-greasy: Hydrates without weighing hair down.
Long-lasting results: 72 hours of moisturised hair.
Tailored for normal to dry and wavy hair: Works with your natural texture to restore softness and increase elasticity and bounce.
*vs. untreated hair
Pro Tips:
For intense moisture as an in-salon services: For coarse or very dry hair, use Conditioner in addition to the treatment for enhanced hydration.
The Hyaluronic Serum can be applied on dry hair to reduce fly-away and frizz.
Use the Moisture Kick Spray Conditioner on day 2 to maintain moisture, detangle and refresh the curls.
Still choosing between clean or high-performing products? With BONACURE, you get both: the advanced technology you love in a clean formula - delivering results without compromising. Discover all the Schwarzkopf Bonacure Care ranges.
We are witnessing a seismic shift in client priorities. While high-impact color and precision cutting remain staples, there is a rapidly growing "skinification" of hair care.
Every hair type needs a different type of care. BC Bonacure products allow hairdressers to transform their clients' hair with a trusted approach to hair care... As with skincare, haircare products need to treat each hair type differently, respecting their unique characteristics.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.ie website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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